![]() I have goals to achieve, information to convey, possibly emotions to instill. Just like how people in other industries (accounting, law, coding.) who can translate across domains make more money and run firms. This is why those who can do the translation can make incredible money and run their own firms. But not many people can do that and it leads to frustration on both sides. I've worked with some graphic designers who are absolutely amazing at taking my malformed mumblings and using them as effective critiques and requests. It is incredibly hard to do the translation between designer language and client language. ![]() This is why I (or my company) hired you: to do something that we can't. I can only tell you whether or not I like it and give a fumbling attempt to explain why. ![]() I'm not artistic, don't have that kind of creativity, and can't use words that would be helpful to you. I've been a client for a variety of artistic professionals. Because, you know, that's what cost all the money. I can also remember someone saying that they wanted us to use more colors since they were paying for a full color ad. 'Jazz it up' was something repeated an alarming number of times in meetings. The most dreaded situations, for me, were clients who would tear something apart, but offered no helpful reason why. They can usually back up the critique with helpful insights. Having an art director 'tear apart' your work is generally the best scenario. I worked in design for a little over 10 years. It is no wonder that back then architecture students in the UK had the highest rate of suicide. It wasn't just my school that was like this either, it was much worse back then but there are still pockets of this culture in my industry. These were people that had been already been working super long hours for weeks to get their stuff done. I remember tutors going round the final year presentation at midnight and deciding the general standard wasn't good enough, phoning the people they thought needed to do more work, telling them they would fail and that they needed to get out of bed and work for another 24 hours. Things like physically tearing up hand drawn plans in front of all the other students. When I was at architecture school in the 90's some tutors would actually compete to see if they could make students cry in presentations. Yes, it was done in a way which was a little bit cheeky, but it doesn't sound mean to me. After all, the criticism is meant to make the work better and better work gives you more of a sense of achievement. It's a key skill to learn to be able to let go of the work you have done, stand back and analyse it dispassionately then go back and re-do things. If you come from a design background you will be used to having your work taken apart at a presentation because it will have been happening since the first day of architecture/art/design school. Likewise in graphic design, product design etc. A researcher for the software giant claimed VR could generate hallucinations. Microsoft says virtual reality could make you HALLUCINATE in the same way as LSD. It would be pretty similar working for any big name architect anywhere. Welcome to the creative industry, it's not unusual for businesses with a design culture to operate like this. ![]()
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